the best of 2019 International Convention

On Aug. 8–11, a group of more than 20,000 entrepreneurial-minded people gathered for Market America | SHOP.COM 2019 International Convention. They traveled from all over the world to Greensboro Coliseum in Greensboro, N.C., to learn about the UnFranchise® Business — and Market America’s Corporate leaders and top UnFranchise Owners (UFOs) did not disappoint. The enthusiastic crowd received a wealth of information (along with a dose of fun and inspiration) to motivate them to build their own businesses and achieve their dreams. 

Senior Executive Vice President Loren Ridinger welcomed the eager attendees and offered words of encouragement, reinforcing the philosophy that Market America has maintained for 27 years … that the company is built on product and powered by people, and that this is the best way to attain the time and financial freedom that we all dream of. Chairman and CEO JR Ridinger provided top tips on becoming a hopeless success, giving the crowd a true education on how to find the right people to help you build your business. He explained the phenomenon of imprinting and assured attendees: “You will end up with the right people if you do this process correctly.” 

President and COO Marc Ashley showed his usual enthusiasm, rushing onto the stage to highlight the new products and developments that will continue to push the company forward in taking the shopping world by storm. “You’re going to think I’m a broken record because I always say these are the best products on the planet, and I truly believe it!” he said. In a moving and emotional segment, Marc and Loren came together on stage to introduce and present the inaugural Tony Bowling Award, which is given to a UFO who shows the same loyalty, integrity and character that the late Tony Bowling himself was known for. Tony’s wife, Pam, was the recipient of the award, but she herself has unfortunately fallen ill and could not receive it in person. 

In his always-anticipated “Close,” JR reinforced the idea that ongoing income is the reason that UFOs get into the UnFranchise Business, and that in order to achieve this goal, one must continue to sponsor people and imprint upon them the proper way to operate their business. A UFO cannot simply sponsor one or two people and expect success. “Get the geese together and show them how to do it. Imprint them. Once they get old, start another one,” JR said.


If you were able to attend #MAIC2019, then you felt the power and excitement of the event. You left with a renewed sense of purpose and a refreshed dedication to succeed. But if you couldn’t make it, be sure you get your tickets to Market America | SHOP.COM 2020 World Conference in Miami Feb. 6–8.

#MAIC2019 Announcement Highlights 

New Products

Take a look at some of the amazing new products that were launched at this event. Find out more by clicking on the links below. 


Coming Soon* 

  • Motives®: Visionaire Eyeshadow Palette, Visionaire Lip and Cheek Palette
  • Lumière de Vie® Retinol Crème
  • Lumière de Vie® Hommes: Firming Eye Serum, Ice Roller, Tiger’s Eye Roller
  • Isotonix® Astaxanthin
  • Shopping Annuity® Brand Premium Green Tea
  • *Super IBV products possibly on the way: sponges, cotton balls, cortisone cream and instant noodles


New Initiatives

Several exciting new ways to build your business and boost sales were announced and shared at #MAIC2019. These new tools and programs will help you accelerate your UnFranchise® Business so you can be even more successful. Here’s a quick look at ones that are already set in motion and ones that you can be looking forward to in the near future: 

  • Launching early next month, Market America will be partnered with Tmall Global by the Alibaba Company to reach out to customers in the China market. All new customers in China will be assigned to UnFranchise Owners who have active ordering customers in China.
  • Marc Ashley announced that Kevin Buckman is now the Executive Vice President of the Asia-Pacific and will spend eight months out of each year in the Asia-Pacific markets.
  • Introducing Market America’s new partnership with SHOP Local – Kroger Ship. UnFranchise Owners can now shop for groceries and earn IBV.
  • Also, introducing a new addition to the Super IBV line – Rastelli’s Meat, where UFOs can purchase meat bundles that include high quality chicken, beef and seafood.
  • UFOs can now stream music and earn up to 25% reoccurring, monthly IBV with Market America’s new partnership with Tidal.
  • The Shopping Annuity Master Member Program now has a 300 IBV qualification instead of a $1500 commission, to encourage converting spending into earning, not money.
  • Shopping Annuity Kits are also available. They come as follows: four 10 IBV kits, two 20 IBV kits and two 30 IBV kits.
  • Steve Ashley announced that all 30 plus Market America brand products will have exclusive pages on SHOP.COM by #MAWC2020.
  • Coming soon there will be a new expanded search for 300 million and counting Partner Store products on SHOP.COM and soon after, by September of this year.
  • Before you visit a SHOP Local merchant, simply click the Click to Activate program first to leverage and reap the rewards of more IBV and Cashback.
  • The SHOP.COM App has received an updated, intuitive design that focuses on smoother transitions and enhanced shopper experience, while keeping the great features UFOs have come to know and love.


Want even more information about what went down at #MAIC2019? Read the daily morning and afternoon session recaps on the UnFranchise Blog: 

Day 1 recaps: Morning | Afternoon

Day 2 recaps: Morning | Afternoon

Day 3 recaps: Morning | Afternoon

Day 4 recap: All Day


Market America | SHOP.COM free promos available on YouTube: 


Welcome to Market America's 2019 International Convention | Loren Ridinger 

New Products | Marc Ashley 

Product Presentation and Testimonials | Dennis Franks 

Power Profile | Amber Yang 

University Majors Overview | Dennis Franks 

Retail Marketing | Dennis Franks, Phil Guido and Quimby Franovich 

Business Building Breakthroughs | Andrew Weissman and Elizabeth Weber-Walliser 

Business Building | Kevin Buckman 

Power Profile | Jimmy Wu



MAIC2019 | Congressman Mark Walker 

Increased IBV | Marc Ashley 

Business Building Part 1 | JR Ridinger 

Power of Events | Joseph "Fat Joe" Cartagena 

Business Building Part 2 | JR Ridinger 


Shopping Annuity® | Chris Peddycord and Sarah Rose Stack 

MAIC2019 | Loren Ridinger 

Power Profile | Dritan Hodo 

New Products by Lumiè€re de Vie® | Amber Ridinger McLaughlin and Kim Ashley 

The Tony Bowling Award | Marc Ashley and Loren Ridinger 

The Close | JR Ridinger 


MAIC2019 | New Energy Group 

Interview | Andrew Weissman and JR Ridinger 

Shopping Annuity | Don Martin 

Motives® Business Building | Lisa Martin 

Conquer | Amanda Ridinger 

nutraMetrix® | Brandi Murphy and Sarah Tugender 

maWebCenters® | Jason Pelland 

TLS® | Dennis Franks and Melanie Nelson 


Market America | SHOP.COM – What Does It Take? 

The Shopping Annuity – UFO Invasion 

JR Ridinger MAIC2019 – Behind the Scenes Sizzle 

Loren Ridinger Sizzle Reel 2019 

Loren Ridinger MAIC2019 – Behind the Scenes Sizzle 

Marc Ashley MAIC2019 – Behind the Scenes Sizzle 1 

Marc Ashley MAIC2019 – Behind the Scenes Sizzle 2 

Motives Visionaire Collection Fall/Winter 2019 

Motives Press Sizzle 2019 

Motives – 4 New Palettes 

Lumière de Vie® The Next Generation of Skincare 

Lumiè€re de Vie Press Sizzle 2019 

Lumière de Vie Matte Moisturizer 

DNA Miracles® 3-in-1 Shampoo, Body Wash + Bubble Bath 

Awake Energy Shots – Awoken 

Back to School at SHOP.COM 

Isotonix® – Reach Your Peak 

Market America | SHOP.COM Mission Statement 

Super IBV Products to the Rescue 

UnFranchise® Merchandising for Your Success 

Market America | SHOP.COM – The Tony Bowling Award 

Market America | SHOP.COM Press Sizzle 

MAIC2019 – 360 Experience 

Bliss Anti-Stress Formula – Product Banner 

Probiotics 10 – Product Banner 

Ultimate Aloe® – Product Banner 

Pet Health: OPC Formula for Dogs & Cats – Product Banner 

Fixx® Thick Hair Shampoo & Conditioner 

Curcumin Extreme – Product Banner 

Isotonix OPC-3® Beauty Blend – Product Banner 

Isotonix Complete Greens – Product Banner 

Isotonix OPC-3 – Product Banner 

Isotonix Digestive Enzymes – Product Banner 

Isotonix Daily Essentials Packets – Product Banner 

TLS Trim Café – Product Banner 

TLS Trim Tea – Product Banner 

DNA Miracles Flora Melts – Product Banner 

Awake Energy Shots – Product Banner 



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